Wednesday, February 19, 2014

The Zeigarnik effect – Our brain nag us about unfinished work.

People can’t stop thinking about things that are not done. If they start something they’re more inclined to finish it. So when faced with a large task they may try to avoid starting, just because they don’t know how to start or where to start. We stop thinking about tasks once they are completed. This effect is widely used by marketing, sales, movies and it is also used with agile. Getting things done, dividing to small tasks, setting small goals, visibility, brakes (sprints) are all productivity related actions overcoming the Zeigarnik negative impact and start using it to our benefits.

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