Based on Clayton Christensen's must-read research the Innovator's Dilemma explains how difficult it is for many companies to adapt to changing markets, and is a good framework for understanding both why some companies are so slow to adapt. Once it’s clear that the innovation is inevitable, the company must step up to embrace it, - whether it likes it or not. If the business mobilizes quickly enough, it can turn the disruptive change from an existential threat to a strategic opportunity.
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