Why Is It Time for Agile Marketing? - Reading List

Marketing has become increasingly challenging today. In today’s fast-paced world, marketers no longer have the luxury of spending months on crafting large projects. "Gone are the days of old school marketing, as traditional, fixed “annual marketing plans” are quickly dying out and replaced by more flexible, adaptable approaches that reflect today’s rapidly evolving marketing landscape." Agile marketing drives long-term marketing strategies with customer-focused, short term iterative projects which improve both relevance and responsiveness. It enables faster and better results with smarter impr...