Monday, September 9, 2013

The "Buy Feature" Game

Which feature will entice customers to purchase your product? Which feature will cause customers to upgrade? Which feature will make customers so happy that they’ll ignore or tolerate the features that they wish you would fix or remove? Product planners endlessly debate these and other kinds of questions. Choosing the right set of features to add to a release often marks the difference between short-term failure or long-term success. Through the process of purchasing features, you will be able to more accurately prioritize production features that bring the most value.

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