Monday, September 9, 2013

The "Product Box" Game - Capture Your Customer View

Goal: Identify the Most Exciting Product Features. Product Box lets you leverage your customer’s collective retail consumer experiences by asking them to design a product box for your product. A box that represents the product that they want to buy. In the process, you’ll learn what your customers think are the most important, exciting features of a given product or service. This game is popular among software developers when setting out to capture the customer’s view of a new application.

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