Why Is It Time for Agile Marketing? - Reading List

Marketing has become increasingly challenging today. In today’s fast-paced world, marketers no longer have the luxury of spending months on crafting large projects. "Gone are the days of old school marketing, as traditional, fixed “annual marketing plans” are quickly dying out and replaced by more flexible, adaptable approaches that reflect today’s rapidly evolving marketing landscape." Agile marketing drives long-term marketing strategies with customer-focused, short term iterative projects which improve both relevance and responsiveness. It enables faster and better results with smarter impr...

User Stories in Agile Marketing

One of the most useful tools in Agile Development is the use of User Stories.it also a necessity in agile marketing. Here are some bets practices of writing a marketing user story related to personas, desired outcomes and actual performed tasks.

Powering the content marketing engine with agile.

"Agile content marketing is the type of content that responds and adapts to the needs of your audience. It’s what is taking the place of traditional advertising for businesses large and small."

Stories of Marketing Going Agile

These days the ability to react quickly on social channels, to nip things in the bud, and to encourage interaction and engagement is highly important. Its leave or die. You need to have a rapid response in real time to your customers’ needs. Here are some companies who did it.

Agile marketing - Overview

Agile Marketing is a powerful approach to marketing that takes its inspiration from Agile Development. Agile marketing is good at being fast, it`s important though to not just do things efficiently, but also to make sure that you are doing the things that really matter.