The Net Promoter Score - Creating a culture of customer advocacy

Implementing NPS is easier for the company to analyze user feedback and product problems; Based on this, the company could decide which action to take in order to improve customer happiness. NPS can also provide a stable measurement of business performance that can be compared across products, business units or even across industries. It’s not just the score; it’s about listening to our customer, raising the bar (meaning delivering value to our customer, meaning loyalty) and creating a culture of customer trust.

Customer Centricity - Meet customer needs.

Advances in technology and communication, explosive growth in information, have given rise to a more empowered demanding global consumer. Customer needs should be meet more than ever.  But This does not mean doing everything customers want.  Customer Collaboration is a key principle of Agile, but is often ignored or given limited time and focus.  Companies using Agile offer a variety of benefits for their customers, and ensure that the voice of the customer is truly integrated into the business.