“Impact mapping can help you deliver projects that make an impact, not just ship software. It is a strategic planning technique that prevents organizations from getting lost while building products and delivering projects, by clearly communicating assumptions, helping teams align their activities with overall business objectives and make better road-map decisions.” It is a mind-map grown during a discussion facilitated by answering the following four questions: Why are we doing this? Who will be impacted by it? How should our actors' behavior change?
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