Friday, July 25, 2014

The Net Promoter Score - Creating a culture of customer advocacy

Implementing NPS is easier for the company to analyze user feedback and product problems; Based on this, the company could decide which action to take in order to improve customer happiness. NPS can also provide a stable measurement of business performance that can be compared across products, business units or even across industries. It’s not just the score; it’s about listening to our customer, raising the bar (meaning delivering value to our customer, meaning loyalty) and creating a culture of customer trust.

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