Advances in technology and communication, explosive growth in information, have given rise to a more empowered demanding global consumer. Customer needs should be meet more than ever. But This does not mean doing everything customers want. Customer Collaboration is a key principle of Agile, but is often ignored or given limited time and focus. Companies using Agile offer a variety of benefits for their customers, and ensure that the voice of the customer is truly integrated into the business.
No comments:
Post a Comment