Many companies have already made the connection between employee social media activity and brand advocacy and realized its marketing potential. When it comes to social media, your employees are holding a very powerful marketing tool. Employees are engaged in social media anyway and a lot. They are sharing personal as and work related stuff over the web every day. Your employees can harm your brand or become your best advocator. You cannot force them to advocate your brand using this powerful tool, but you sure can learn how to engage them into doing it.
No comments:
Post a Comment