Driven by global megatrends such as faster pace that shrinking window of opportunity, less time for cash cows, more open, more transparent and more connected environment increase the need for a more holistic approach to innovation!
Open innovation is the process by which organizations use both internal and external knowledge to drive and accelerate their internal innovation strategy in order to fulfil existing market needs or to access new market opportunities.
It is a key requisite for innovation success in the future.
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