Which feature will entice customers to purchase your product?
Which feature will cause customers to upgrade? Which feature will make
customers so happy that they’ll ignore or tolerate the features that they wish
you would fix or remove? Product planners endlessly debate these and other
kinds of questions. Choosing the right set of features to add to a release
often marks the difference between short-term failure or long-term success.
Through the process of purchasing features, you will be able to more accurately
prioritize production features that bring the most value.
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