Color , has the power to excite, frustrate or change minds - Follow the Changes of the Emotions

Colors, like features, follow the changes of the emotions. - Pablo Picasso. Color can dramatically affect moods, feelings and emotions. It is a powerful communication tool and can be used to signal action, influence mood, and cause physiological reactions. The main theory is that we like colors that are tied to things that are healthy and promote survival. Colors influence how consumers view the "personality" of the brand in question but the psychological association of a color is often more meaningful than the visual experience itself.