Colors, like features, follow the changes of the emotions. -
Pablo Picasso. Color can dramatically affect moods, feelings and emotions. It
is a powerful communication tool and can be used to signal action, influence
mood, and cause physiological reactions. The main theory is that we like colors
that are tied to things that are healthy and promote survival. Colors influence
how consumers view the "personality" of the brand in question but the
psychological association of a color is often more meaningful than the visual
experience itself.
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