Saturday, August 31, 2013

Dogfooding - Be Your Own Customer

Dogfooding - Eating your own dog food, a slang term used to reference a scenario in which a company (usually, a computer software company) uses its own product to demonstrate the quality and capabilities of the product. Dogfooding can be a way for a company to demonstrate confidence in its own products. One perceived advantage beyond marketing is that dogfooding allows employees to test their company's products in real-life scenarios. All that said, however, it’s important to remember that dogfooding is not a replacement for traditional (or non-traditional) user testing.

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