Dogfooding - Eating your own dog food, a slang term used to
reference a scenario in which a company (usually, a computer software company)
uses its own product to demonstrate the quality and capabilities of the
product. Dogfooding can be a way for a company to demonstrate confidence in its
own products. One perceived advantage beyond marketing is that dogfooding
allows employees to test their company's products in real-life scenarios. All
that said, however, it’s important to remember that dogfooding is not a
replacement for traditional (or non-traditional) user testing.
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